EXPERIENCE

Across Regions. Across Disciplines.

Our experience has been shaped by projects across the world.

Working across different markets has taught us that successful design must respond to its context. Audience expectations, cultural references, site conditions and operational realities all influence how an experience should be shaped.

We bring an international outlook while remaining sensitive to the identity of each destination.

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Experience Informed by Global Entertainment Projects

Our background includes contributions to themed-entertainment and destination projects involving internationally recognised brands, including Universal.

Working with established intellectual properties requires more than creating compelling imagery. It calls for an understanding of story, character, brand identity, spatial experience and thematic consistency.

This experience continues to inform the standards we bring to every project, whether it involves a recognised property or an entirely original world.

Respect the story.
Understand the audience.
Build a cohesive world.
Create an experience worth remembering.

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Our Perspective

Big-Picture Thinking. Hands-On Artistry.

The person shaping the creative vision should understand how that vision will be communicated.

By combining creative direction with visual development, we create a more direct connection between the initial idea, the project story and the imagery used to bring it to life.

This helps clients and multidisciplinary teams align around a shared vision before moving into increasingly detailed stages of design and production.

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SERVICES

From Early Ideas to Creative Direction

KY Creative Design supports projects during the stages when ideas, stories and experiences are being defined.

Our services can be engaged individually or combined according to the requirements of each project.

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Creative Direction

We establish the central vision and creative principles that guide the project.

Services may include:

• Creative vision and positioning

• Art and visual direction

• Design language and experience principles

• Mood, tone and atmosphere

• Creative presentations

• Multidisciplinary team alignment

• Thematic concepts

• Attraction and zone ideation

• Story and narrative development

• Worldbuilding

• Environmental storytelling

• Spatial experience concepts

• Signature features and memorable moments